1.     Information We Collect

The Company may collect the following personal data:

• Name, contact details, and date of birth

• Passport, visa, and travel-related information

• Booking and reservation details

• Photos and videos taken during tours and activities

• Other information necessary for travel arrangements and insurance purposes

2.     Purpose of Processing

Personal data is processed for the following purposes:

• Tour reservations, ticketing, and travel coordination

• Travel insurance processing

• Booking through PH.VIA, GDS, airlines, hotels, and tour operators

• Customer communication and support

• Compliance with legal and regulatory obligations

• Marketing and promotional activities, including publication of selected photos and videos on the Company’s website and official social media pages

3.     Legal Basis for Processing

Processing of personal data is based on consent, contractual necessity, and compliance with legal obligations, in accordance with the Data Privacy Act of 2012.

4.     Data Sharing

The Company may share personal data with trusted third parties such as airlines, hotels, insurance providers, booking systems, and government authorities when required by law. All shared data is protected under applicable data privacy standards.

5.     Data Protection and Retention

The Company implements appropriate organizational, physical, and technical security measures to protect personal data. Personal data is retained only for as long as necessary to fulfill its purpose or comply with legal requirements.

6.     Cookies and Website Data

The Company’s website may use cookies and similar technologies to improve user experience and analyze website traffic. Users may disable cookies through their browser settings.

7.     Your Rights

Data subjects have the right to access, correct, object to, or request deletion of their personal data, and to withdraw consent, subject to applicable laws.

8.     Contact Information

For inquiries or requests related to personal data, you may contact:

Data Protection Officer
Primary Tours & Travel, Inc.
Address: #5 Princeton Street, Brgy. San Roque, 15th Avenue, Cubao, Quezon City
Email: dataprotection@primarytours.com

9.     Policy Updates

This Privacy Policy may be updated from time to time. Material changes shall be posted on this page and shall take effect immediately upon publication.

Primary Tours & Travel, Inc. values the trust of our clients and partners. Our privacy practices reflect our ongoing commitment to maintain transparency, protect individual rights, and comply with the applicable laws and regulations without compromising service quality.